AI visibility.
Practical writing on AI visibility and generative engine optimization — what the models say about people, why they get it wrong, and the moves that actually change it.
Why two people with your name break your AI answer
AI models hold one blended picture of a shared name. Why the prominent namesake wins, how to tell who a model is describing, and how to separate the two.
Read →AI visibility tools compared: Profound, Peec, Otterly and IndexMe
What the major AI-search visibility tools cost in August 2026, what each is actually built for, and why brand prompt-trackers are the wrong instrument for a person's name.
Read →Do AI models agree about you? What 175 readings show
We read 25 public figures across seven AI models in the same week. Where the models converge, where they split, and how to read the gap between them.
Read →How to change what AI models say about you
Buyers, investors, and recruiters now ask ChatGPT about you before they Google you. Here's why AI gets people wrong, and the concrete moves that improve how the models describe you.
Read →What is Generative Engine Optimization?
Generative Engine Optimization is SEO for AI answers — shaping how ChatGPT, Claude, and Perplexity describe you. What GEO is, how it differs from SEO, and the levers that actually work.
Read →Why ChatGPT gets your bio wrong
ChatGPT doesn't look you up — it predicts from training data. Here's why that produces stale roles, mixed-up identities, hedging, and confidently invented details, and what actually fixes it.
Read →AI is the new first page: what it means for founders
For founders, the first impression now happens inside an AI answer — in fundraising, hiring, sales, and press. Why that matters, what a bad answer costs, and how to get ahead of it.
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