AI visibility tools compared: Profound, Peec, Otterly and IndexMe

Search "AI visibility tool" and you'll find a crowded field — Profound, Peec AI, Otterly.AI, Semrush's AI toolkit, a dozen younger entrants. Almost all of them answer the same question: how does my brand show up in AI search? They are built for marketing teams tracking prompts like "best CRM for startups."

This post compares the field honestly, including where those tools are the right choice and IndexMe isn't. The prices below were checked in August 2026 against each vendor's published plans; pricing in this category moves fast, so treat them as a snapshot.

What the major tools cost

| Tool | Entry price | What the entry tier gets you | Built for | | --- | --- | --- | --- | | Profound | $99/mo | ChatGPT only; 3 engines from $399/mo | Enterprise brand + agency teams | | Peec AI | ~$89–95/mo | ~25–50 tracked prompts, 3 engines | Marketing teams, agencies | | Otterly.AI | $29/mo | 15 prompts, 4 engines | Small marketing teams | | Semrush AI toolkit | ~$99/mo add-on | AI visibility inside the Semrush suite | Existing Semrush customers | | IndexMe | $0 | All 7 models, 7 readings/week, per-model quotes | A person's AI record |

Three patterns worth noticing. First, the unit of tracking: every tool above IndexMe in that table tracks prompts about a product category. You pay per tracked prompt, because the question they answer is "when a buyer asks an AI for recommendations, are we in the answer?" Second, engines are metered — ChatGPT-only at the entry tier is common, and each added engine costs more. Third, entry pricing is a marketing-budget number: the average AI-search monitoring spend runs around $337/month, which is fine for a company and absurd for an individual.

Why "brand visibility" tools don't work for people

Point a prompt-tracking tool at your own name and you get a category error. There is no purchase-intent prompt for you. Nobody asks ChatGPT "best product managers under $50k" — they ask "who is [your name]?" before a first meeting, an interview loop, a term sheet, a booking. What matters is whether the answer is present, prominent, accurate, and fair — and whether it confuses you with a namesake.

That is a different measurement problem, and it's the one an IndexMe reading is built around: the same three questions put to seven models, scored on four dimensions, with each model's verbatim answer shown so you can see exactly what a stranger sees. The free tier runs all seven models up to seven times a week. Index Monitor ($4.99/month) rescans weekly and keeps the history. Index Agent ($9.99/month) goes one step further than any tool in the table: it doesn't just report the gap, it drafts and publishes the fixes — canonical bio, schema.org Person markup, llms.txt — to a site you own, then rescans to report whether the record moved.

When you should buy one of the other tools

Honest guidance, because the categories genuinely don't overlap:

• You run marketing for a company and need share-of-voice on category prompts across markets → Peec AI or Profound; that's their exact job.
• You're an agency reporting AI visibility to clients → Otterly.AI or Peec's agency plans price per-project for that.
• You already pay for Semrush and want AI answers next to your rank tracking → the add-on is the path of least resistance.
• You're an individual — founder, executive, consultant, creator, anyone whose name gets asked about — none of those tools will read your name across seven models and tell you what's wrong. Run a free reading instead; it takes about a minute and shows every model's answer verbatim.

How to sanity-check any tool in this category

Whatever you pick, apply the same three tests. Ask which engines are actually queried — "AI visibility" sometimes means one model plus Google AI Overviews. Ask whether you see raw answers or only a score; a score you can't audit against the model's own words is a vibe. And ask what the tool does about problems it finds — most stop at the dashboard, and the work of correcting the record stays yours.