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This is an AI Presence Index reading: how 7 AI models describe this person when asked, scored 0–100 across presence, prominence, accuracy and sentiment. Run one on your own name free →

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Reading · AI Presence Index

Casey Newton

Strong reading. The models surface you clearly when asked.

Scanned2026-07-15
Models7/7
SourceAI-tailored
CALIBRATED
0
0–100 · weighted across models

Why this score

The composite blends four signals across 7 models. Here's what's moving it.

PresenceWhether the models mention you at all, across all three question types. The biggest factor (30%).
81

Mentioned by 7 of 7 models.

ProminenceWhen you're mentioned, how early and central you appear in the answer (25%).
89

When mentioned, usually appears near the top.

AccuracyWhether models cite concrete specifics about you versus vague hedging (25%).
92

Models give specific, confident detail.

SentimentWhether the framing around you reads positive, neutral, or negative (20%).
77

Framing skews positive.

One reading per model

7 models
ChatGPT22%
0
Presence100
Prominence78
Accuracy90
Sentiment80
Perplexity20%
0
Presence50
Prominence100
Accuracy100
Sentiment80
Claude18%
0
Presence50
Prominence100
Accuracy90
Sentiment70
Gemini16%
0
Presence100
Prominence84
Accuracy90
Sentiment80
Lower-weight cohort3
DeepSeek12%
0/100
Grok7%
0/100
Meta AI5%
0/100

Top fixes · highest impact first

Generated for you
  1. Priority 01

    Create Structured Data for Platformer

    High impactIndex Agent does this

    Implement schema.org markup on your Platformer website to provide structured data about your articles, author information, and podcast episodes. This will help AI models better understand and categorize your content, improving your presence in search results.

  2. Priority 02

    Update and Correct Bio on Personal Website

    High impactIndex Agent does this

    Ensure your bio accurately reflects your current role as the founder and editor of Platformer and co-host of the Hard Fork podcast, as some models inaccurately stated you are still a senior reporter at The Verge. This correction will improve the accuracy of AI responses.

  3. Priority 03

    Publish Thought Leadership Articles on Platformer

    High impact

    Write in-depth articles that analyze current trends in technology and social media, focusing on your insights and unique perspectives. This will enhance your sentiment and prominence in AI responses, as models currently reflect a neutral tone towards your work.

  4. Priority 04

    Engage in Public Speaking Events

    High impact

    Participate in or host webinars and panels discussing technology and journalism. This will generate more content and citations about you, increasing your prominence and presence in AI responses.

  5. Priority 05

    Enhance Social Media Engagement

    Medium impact

    Increase your activity on platforms like Twitter by sharing insights, engaging with followers, and commenting on trending tech topics. This will generate more mentions and improve the sentiment towards your work as reflected in AI models.

What each model said

How the score works →

We probe every model the same way, then read four signals off the answers. Here is what each one actually returned about Casey Newton.

ChatGPTmentioned in 3 of 388answers ↓
How it describes themmentioned · near the top

Casey Newton is a journalist known for his coverage of technology and its impact on society. He previously worked as a senior reporter for The Verge, where he focused on social media, technology policy, and the i …

Full answer

Casey Newton is a journalist known for his coverage of technology and its impact on society. He previously worked as a senior reporter for The Verge, where he focused on social media, technology policy, and the intersection of technology and culture. In 2020, he launched the "Platformer" newsletter, which provides insights and analysis on the tech industry, particularly regarding social media platforms and their influence. Newton has gained recognition for his in-depth reporting and commentary on issues related to technology, privacy, and regulation. His work often highlights the implications of tech developments on everyday life and public discourse.

Where it ranks them among peersmentioned · near the top
Whether it recommends themmentioned · mid-answer
Perplexitymentioned in 1 of 381answers ↓
How it describes themmentioned · near the top

Casey Newton is an American technology journalist best known as the **founder and editor** of the *Platformer* newsletter and the **co-host** of *Hard Fork*, a New York Times podcast. **Background** Born on June …

Full answer

Casey Newton is an American technology journalist best known as the **founder and editor** of the *Platformer* newsletter and the **co-host** of *Hard Fork*, a New York Times podcast. **Background** Born on June 19, 1980, in La Habra, California, Newton graduated from **Northwestern University** in 2002 with a Bachelor of Science in Journalism [1][7]. His reporting career began at small newspapers in Indiana and Arizona before he moved to the Bay Area to cover technology for the *San Francisco Chronicle* (2010–2012) and as a senior writer at *CNET* (2012–2013) [1][2][7]. **Current Role** * **Founder of Platformer:** In October 2020, Newton launched *Platformer*, an independent publication focused on the intersection of **big technology and democracy** [1][2]. The newsletter grew to over 170,000 subscribers by early 2024 [7]. In early 2024, he moved the publication from Substack to Ghost due to concerns over Substack's content moderation policies [7]. * **Co-host of Hard Fork:** Since late 2022, he co-hosts the *New York Times* podcast *Hard Fork* alongside Kevin Roose, a show that TIME named one of the **100 best podcasts of all time** in 2025 [1][2]. **Notable Work** Newton is recognized for his investigative reporting on **content moderation** and the impact of social media on democracy. His series of reports on the poor working conditions of Facebook content moderators was a finalist for the **2020 National Magazine Award** for reporting and helped secure a **$52 million settlement** for moderators who developed PTSD on the job [2][5][9]. He previously served as the **Silicon Valley editor** at *The Verge* (2013–2020), where he wrote the daily newsletter *The Interface* [1][2].

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Claudementioned in 1 of 377answers ↓
How it describes themmentioned · near the top

# Casey Newton Casey Newton is a technology journalist known for covering social media, content moderation, and platform policy issues. **Background & Career:** - Worked at The Verge for several years, where he c …

Full answer

# Casey Newton Casey Newton is a technology journalist known for covering social media, content moderation, and platform policy issues. **Background & Career:** - Worked at The Verge for several years, where he covered Facebook, Twitter, and other tech platforms - Founded and edited Platformer, a newsletter focused on the politics of big tech platforms - Known for investigative reporting on content moderation practices and their impact on workers and users **Notable Work:** - Extensive coverage of Facebook's content moderation systems and the experiences of moderators - Reporting on Elon Musk's acquisition of Twitter and subsequent changes to the platform - Investigation into how platforms handle misinformation and harmful content **Current Role:** As of my last update (April 2024), he was associated with Platformer, though I'd recommend checking current sources for his most recent position, as journalist roles can change. Newton is generally recognized as a credible voice on platform governance and tech policy issues, though I'd suggest verifying current details through recent articles or his social media profiles for the most up-to-date information.

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Geminimentioned in 3 of 390answers ↓
How it describes themmentioned · near the top

Casey Newton is a prominent technology journalist known for his in-depth reporting on social media platforms and the tech industry. **Background:** Newton began his career in journalism at various local newspape …

Full answer

Casey Newton is a prominent technology journalist known for his in-depth reporting on social media platforms and the tech industry. **Background:** Newton began his career in journalism at various local newspapers before transitioning to technology reporting. He gained significant recognition during his tenure at The Verge, where he covered a wide range of tech topics. **Current Role:** He is the founder and editor of **Platformer**, an independent newsletter and media company launched in 2020. Platformer focuses on the intersection of technology, politics, and society, with a particular emphasis on social networks and their impact. **Notable Work:** * **"The Facebook Papers" (2021):** Newton was one of the key journalists who received and reported on the extensive internal documents leaked by Facebook whistleblower Frances Haugen. His reporting provided crucial insights into Facebook's internal workings, content moderation challenges, and the company's awareness of its platforms' harms. * **"The Culture of Content Moderation" series:** While at The Verge, Newton produced a groundbreaking series of articles that delved into the lives and working conditions of content moderators at major tech companies. This work brought much-needed attention to the psychological toll and ethical complexities of content moderation. * **Regular analysis of social media platforms:** Through Platformer, Newton consistently provides insightful analysis and breaking news on companies like Meta (Facebook, Instagram), X (Twitter), TikTok, and others, often breaking stories and offering critical perspectives on their policies and impact. * **Interviews with tech leaders:** He frequently interviews high-profile figures in the tech industry, including CEOs and product leaders, often pressing them on difficult questions related to their platforms' responsibilities and societal effects.

Where it ranks them among peersmentioned · near the top
Whether it recommends themmentioned · near the top
DeepSeekmentioned in 3 of 391answers ↓
How it describes themmentioned · near the top

Based on available information, **Casey Newton** is a prominent technology journalist known for his in-depth coverage of social media platforms and the tech industry's societal impact. Here is a concise factual summary: * **Background:** Case …

Full answer

Based on available information, **Casey Newton** is a prominent technology journalist known for his in-depth coverage of social media platforms and the tech industry's societal impact. Here is a concise factual summary: * **Background:** Casey Newton began his career at the *San Francisco Chronicle* and later worked at *CNET*. He gained significant recognition during his tenure at *The Verge* (from 2013), where he became a leading voice on social media and platform governance. * **Current Role:** He is the founder and editor of **Platformer**, a popular and influential Substack newsletter and podcast focused on the power dynamics between Big Tech, society, and democracy. He is also a co-host of the **Hard Fork** podcast for *The New York Times*. * **Notable Work:** * **Platformer Newsletter:** His independent publication is widely read by industry insiders and is known for breaking news and conducting deep-dive reports on companies like Meta, X (Twitter), and Google. * **Tech Reporting:** He is particularly noted for his extensive coverage of content moderation, platform policy, and internal dynamics at companies like Facebook (Meta) and Twitter, often based on confidential sources. * **The Great Taboo:** He reported extensively on the internal turmoil at X (formerly Twitter) following its acquisition by Elon Musk. In summary, Casey Newton is a leading technology journalist who has transitioned from major tech publications to running his own influential newsletter, **Platformer**, where he provides critical analysis and reporting on the business and politics of the tech industry.

Where it ranks them among peersmentioned · near the top
Whether it recommends themmentioned · near the top
Grokmentioned in 3 of 388answers ↓
How it describes themmentioned · near the top

Casey Newton is an American technology journalist known for his coverage of social media platforms, content moderation, and Silicon Valley. - **Background**: He began his career in journalism with stints at out …

Full answer

Casey Newton is an American technology journalist known for his coverage of social media platforms, content moderation, and Silicon Valley. - **Background**: He began his career in journalism with stints at outlets including CNET and The Verge (where he worked from 2011 to 2020 as a senior editor and writer). - **Current role**: Founder and author of the independent newsletter *Platformer* (launched 2020 on Substack), which focuses on tech policy, platforms, and industry news. - **Notable work**: In-depth reporting on Facebook/Meta’s internal practices, whistleblowers (e.g., Frances Haugen), and broader issues like online speech and moderation; he has also contributed to outlets like The New York Times and appeared as a commentator.

Where it ranks them among peersmentioned · near the top
Whether it recommends themmentioned · near the top
Meta AImentioned in 3 of 384answers ↓
How it describes themmentioned · near the top

Casey Newton is a journalist who covers technology. He is currently a senior reporter at The Verge, where he writes about the intersection of technology and society. Previously, he was a reporter for The Verge's …

Full answer

Casey Newton is a journalist who covers technology. He is currently a senior reporter at The Verge, where he writes about the intersection of technology and society. Previously, he was a reporter for The Verge's sister publication, Vox's Recode. Newton has written extensively on topics such as social media, online harassment, and the tech industry's impact on society. He is known for his in-depth reporting and analysis of the tech world, and has appeared on various media outlets to discuss his work.

Where it ranks them among peersmentioned · mid-answer
Whether it recommends themmentioned · mid-answer
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