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This is an AI Presence Index reading: how 7 AI models describe this person when asked, scored 0–100 across presence, prominence, accuracy and sentiment. Run one on your own name free →

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Reading · AI Presence Index

Kara Swisher

Strong reading. The models surface you clearly when asked.

UnverifiedNames can be shared. A scan with role and field verifies the models are describing the right Kara.
Scanned2026-10-01
Models5/7
SourceHeuristic
IdentityUnverified
PARTIAL
0
0–100 · weighted across models

Why this score

The composite blends four signals across 5 models. Here's what's moving it.

PresenceWhether the models mention you at all, across all three question types. The biggest factor (30%).
70

Mentioned by 5 of 5 models.

ProminenceWhen you're mentioned, how early and central you appear in the answer (25%).
99

When mentioned, usually appears near the top.

AccuracyWhether models cite concrete specifics about you versus vague hedging (25%).
79

Models give specific, confident detail.

SentimentWhether the framing around you reads positive, neutral, or negative (20%).
73

Framing skews positive.

One reading per model

7 models
ChatGPT22%
0
Presence75
Prominence100
Accuracy90
Sentiment50
Perplexity20%
0
Presence50
Prominence100
Accuracy76
Sentiment50
Claude18%
0
Presence50
Prominence100
Accuracy68
Sentiment100
Gemini16%
0
Presence100
Prominence95
Accuracy76
Sentiment100
Lower-weight cohort3
DeepSeek
Failed
Grok7%
0/100
Meta AI
Failed

Top fixes · highest impact first

  1. Priority 01

    Re-scan monthly to catch drift

    Low impact

    Models update their training data continuously. A monthly rescan catches regressions before they cost you opportunities.

What each model said

How the score works →

We probe every model the same way, then read four signals off the answers. Here is what each one actually returned about Kara Swisher.

ChatGPTmentioned in 2 of 380answers ↓
How it describes themmentioned · near the top

Kara Swisher is an American technology journalist, interviewer, and podcast host. She studied at Georgetown University and Columbia University’s Graduate School of Journalism, and began her career at *The Washing …

Full answer

Kara Swisher is an American technology journalist, interviewer, and podcast host. She studied at Georgetown University and Columbia University’s Graduate School of Journalism, and began her career at *The Washington Post* before joining *The Wall Street Journal*. She co-founded **AllThingsD** with Walt Mossberg in 2007, later launching **Recode** in 2014; both became

Where it ranks them among peersnot mentioned
Whether it recommends themmentioned · near the top
Perplexitymentioned in 1 of 369answers ↓
How it describes themmentioned · near the top

Kara Swisher is an **American technology journalist** known for covering Silicon Valley and the internet since the early 1990s.[2][3] She studied at Georgetown University and Columbia Journalism School, and early …

Full answer

Kara Swisher is an **American technology journalist** known for covering Silicon Valley and the internet since the early 1990s.[2][3] She studied at Georgetown University and Columbia Journalism School, and early in her career worked at *The Washington Post* and later at *The Wall Street Journal*, where she became one of the first major reporters on the internet beat.[1][3] Her **current roles** include being **editor-at-large at New York Magazine/New York Media**, co-host of the **Pivot** podcast, and host of the **On with Kara Swisher** podcast.[1][3] She has also been a contributing opinion writer for *The New York Times* and a CNN contributor, though recent reports say she plans to leave CNN.[1][30][31] Her **notable work** includes the *BoomTown* column at *The Wall Street Journal*, co-producing and co-hosting the tech conference **D: All Things Digital** with Walt Mossberg, co-founding **Recode**, and conducting high-profile interviews with major tech leaders like Steve Jobs, Bill Gates, Mark Zuckerberg, and Elon Musk.[1][4][14]

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Claudementioned in 1 of 377answers ↓
How it describes themmentioned · near the top

# Kara Swisher Kara Swisher is a prominent technology journalist and media personality known for covering Silicon Valley and the tech industry. **Background:** - She began her journalism career at The Washington …

Full answer

# Kara Swisher Kara Swisher is a prominent technology journalist and media personality known for covering Silicon Valley and the tech industry. **Background:** - She began her journalism career at The Washington Post, where she covered technology and business - She co-founded AllThingsD, a technology news site, in the mid-2000s **Current Role:** - She is a columnist and editor-at-large for New York magazine and Intelligencer - She hosts the podcast "Semafor Flagship," and previously hosted "Pivot" and "On with Kara Swisher" **Notable Work:** - Known for in-depth interviews with tech executives and founders - Covers major tech industry developments, business practices, and controversies - Has written about topics including social media, artificial intelligence, and corporate leadership - Published a book about Uber's early years and leadership challenges She's recognized for direct interviewing style and willingness to press tech leaders on difficult topics.

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Geminimentioned in 3 of 393answers ↓
How it describes themmentioned · near the top

**Kara Swisher** is a prominent American journalist who focuses on the technology industry. * **Background:** Swisher began her career in journalism covering the tech industry for publications like the *Wall Stre …

Full answer

**Kara Swisher** is a prominent American journalist who focuses on the technology industry. * **Background:** Swisher began her career in journalism covering the tech industry for publications like the *Wall Street Journal* in the late 1990s. Alongside journalist Walt Mossberg, she co-founded the influential technology news website *AllThingsD* (All Things Digital) and its successor, *Recode*. * **Current Role:** She is currently a contributing writer for *New York Magazine*, a CNN contributor, and the host of several high-profile podcasts, including *Pivot* (with Scott Galloway) and *On with Kara Swisher*. * **Notable Work:** Swisher is widely known for her tough, direct interviewing style with Silicon Valley executives, her deep sourcing within the tech sector, and her early warnings regarding the social and political impacts of the tech industry. She has authored or co-authored several books on companies like AOL and Yahoo.

Where it ranks them among peersmentioned · near the top
Whether it recommends themmentioned · near the top
Grokmentioned in 3 of 393answers ↓
How it describes themmentioned · near the top

Kara Swisher (born 1962) is an American technology journalist. She began her career at *The Washington Post*, later moving to *The Wall Street Journal* where she wrote the "Boom Town" column on Silicon Valley. Sh …

Full answer

Kara Swisher (born 1962) is an American technology journalist. She began her career at *The Washington Post*, later moving to *The Wall Street Journal* where she wrote the "Boom Town" column on Silicon Valley. She co-founded the tech news site Recode (originally AllThingsD) with Walt Mossberg in 2003, sold it to Vox Media in 2015, and has conducted high-profile interviews with tech executives. Her current roles include contributing writer at *New York Magazine* and host of the podcast *On with Kara Swisher*.

Where it ranks them among peersmentioned · near the top
Whether it recommends themmentioned · near the top
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