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This is an AI Presence Index reading: how 7 AI models describe this person when asked, scored 0–100 across presence, prominence, accuracy and sentiment. Run one on your own name free →

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Ben Thompson

Decent baseline. A few targeted fixes will move you into the top tier.

UnverifiedNames can be shared. A scan with role and field verifies the models are describing the right Ben.
Scanned2026-10-01
Models5/7
SourceHeuristic
IdentityUnverified
PARTIAL
0
0–100 · weighted across models

Why this score

The composite blends four signals across 5 models. Here's what's moving it.

PresenceWhether the models mention you at all, across all three question types. The biggest factor (30%).
39

Mentioned by 5 of 5 models.

ProminenceWhen you're mentioned, how early and central you appear in the answer (25%).
78

When mentioned, usually appears near the top.

AccuracyWhether models cite concrete specifics about you versus vague hedging (25%).
63

Models give specific, confident detail.

SentimentWhether the framing around you reads positive, neutral, or negative (20%).
62

Framing skews positive.

One reading per model

7 models
ChatGPT22%
0
Presence50
Prominence100
Accuracy68
Sentiment50
Perplexity20%
0
Presence50
Prominence100
Accuracy90
Sentiment100
Claude18%
0
Presence0
Prominence0
Accuracy0
Sentiment50
Gemini16%
0
Presence50
Prominence100
Accuracy90
Sentiment50
Lower-weight cohort3
DeepSeek
Failed
Grok7%
0/100
Meta AI
Failed

Top fixes · highest impact first

  1. Priority 01

    Create or claim a Wikipedia presence

    High impact

    Models with a knowledge cutoff lean heavily on Wikipedia. A notable, well-cited Wikipedia article is the single highest-leverage source for being mentioned at all.

  2. Priority 02

    Sharpen your LinkedIn headline and About section

    High impactIndex Agent drafts this →

    LinkedIn is the top crawled professional source. Use a specific role + outcome (e.g. "Founder of X, helping Y do Z"), not generic adjectives. Add structured data: company, dates, location.

What each model said

How the score works →

We probe every model the same way, then read four signals off the answers. Here is what each one actually returned about Ben Thompson.

ChatGPTmentioned in 1 of 367answers ↓
How it describes themmentioned · near the top

Ben Thompson is an American technology analyst and writer best known for founding **Stratechery**, an independent publication on technology strategy and business. - **Background:** He studied computer science at …

Full answer

Ben Thompson is an American technology analyst and writer best known for founding **Stratechery**, an independent publication on technology strategy and business. - **Background:** He studied computer science at the University of Minnesota and earned an MBA from Harvard Business School. Before Stratechery, he held roles at Microsoft and Automattic, the company behind WordPress.com. - **Current role:** He

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Perplexitymentioned in 1 of 383answers ↓
How it describes themmentioned · near the top

Ben Thompson is an **American technology and media analyst** best known as the founder of **Stratechery**, a subscription-based newsletter and blog focused on the business, strategy, and societal impact of techno …

Full answer

Ben Thompson is an **American technology and media analyst** best known as the founder of **Stratechery**, a subscription-based newsletter and blog focused on the business, strategy, and societal impact of technology.[5][7][12] He studied at the **University of Wisconsin** and later worked at **Apple**, **Microsoft**, and **Automattic** before launching Stratechery in **2013**; it became his full-time work in **2014**.[3][7] His notable work includes **Stratechery**, his long-running analysis of tech and media companies, and podcasts such as **Dithering** and **Sharp Tech**.[5][16][17]

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Claudementioned in 1 of 310answers ↓
How it describes themno information

# Ben Thompson Ben Thompson is a technology analyst and writer known for his independent media work. Here's what I can confirm: **Background & Current Role:** - Founded Stratechery, a subscription-based technolog …

Full answer

# Ben Thompson Ben Thompson is a technology analyst and writer known for his independent media work. Here's what I can confirm: **Background & Current Role:** - Founded Stratechery, a subscription-based technology analysis publication - Known for detailed analysis of tech industry strategy and business models **Notable Work:** - Stratechery newsletter and articles examining technology companies, platforms, and competitive dynamics - Frequent commentary on media, social networks, and digital business strategy - Speaking engagements and appearances discussing tech industry trends **General Approach:** - Focuses on strategic analysis rather than breaking news - Emphasizes business model and competitive positioning analysis However, I should note that my information may not be completely current, and there could be recent developments in his work or role that I'm not aware of. For the most up-to-date information about his current projects and positions, checking Stratechery directly or recent professional profiles would be more reliable. Is there a specific aspect of his work you're interested in learning more about?

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Geminimentioned in 1 of 373answers ↓
How it describes themmentioned · near the top

**Ben Thompson** is an American technology analyst, writer, and commentator based in Taipei, Taiwan. * **Background:** Thompson graduated with a degree in political science from the University of Wisconsin–Madiso …

Full answer

**Ben Thompson** is an American technology analyst, writer, and commentator based in Taipei, Taiwan. * **Background:** Thompson graduated with a degree in political science from the University of Wisconsin–Madison and later earned an MBA from Northwestern University's Kellogg School of Management. Before becoming an independent analyst, he worked in corporate strategy and product marketing roles for major tech companies, including Apple and Microsoft. * **Current Role:** He is the founder and sole author of ***Stratechery***, an influential independent publication focused on the strategy and business models of technology and media companies. * **Notable Work:** Launched in 2013, *Stratechery* popularized the business concept of "Aggregation Theory," which explains how internet-era platforms gain power by aggregating users and controlling supply chains (as seen with companies like Google, Meta, and Amazon). Thompson is also the co-host of the weekly tech and business podcast *Exponent*.

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Grokmentioned in 1 of 367answers ↓
How it describes themmentioned · near the top

Ben Thompson is an American technology analyst and writer. He previously worked at Microsoft in product and strategy roles (including in Taiwan). In 2013, he founded Stratechery, a subscription-based newsletter a …

Full answer

Ben Thompson is an American technology analyst and writer. He previously worked at Microsoft in product and strategy roles (including in Taiwan). In 2013, he founded Stratechery, a subscription-based newsletter and analysis platform focused on technology, media, and business strategy. He is best known for developing "Aggregation Theory" and providing in-depth examinations of companies like Apple, Google, and Meta.

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
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