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This is an AI Presence Index reading: how 7 AI models describe this person when asked, scored 0–100 across presence, prominence, accuracy and sentiment. Run one on your own name free →

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Reading · AI Presence Index

Tobi Lütke

Decent baseline. A few targeted fixes will move you into the top tier.

UnverifiedNames can be shared. A scan with role and field verifies the models are describing the right Tobi.
Scanned2026-10-01
Models4/7
SourceHeuristic
IdentityUnverified
PARTIAL
0
0–100 · weighted across models

Why this score

The composite blends four signals across 4 models. Here's what's moving it.

PresenceWhether the models mention you at all, across all three question types. The biggest factor (30%).
57

Mentioned by 4 of 4 models.

ProminenceWhen you're mentioned, how early and central you appear in the answer (25%).
94

When mentioned, usually appears near the top.

AccuracyWhether models cite concrete specifics about you versus vague hedging (25%).
88

Models give specific, confident detail.

SentimentWhether the framing around you reads positive, neutral, or negative (20%).
81

Framing skews positive.

One reading per model

7 models
ChatGPT22%
0
Presence75
Prominence80
Accuracy90
Sentiment75
Perplexity20%
0
Presence50
Prominence100
Accuracy84
Sentiment100
Claude18%
0
Presence50
Prominence100
Accuracy90
Sentiment50
Gemini16%
0
Presence50
Prominence100
Accuracy90
Sentiment100
Lower-weight cohort3
DeepSeek
Failed
Grok
Failed
Meta AI
Failed

Top fixes · highest impact first

  1. Priority 01

    Re-scan monthly to catch drift

    Low impact

    Models update their training data continuously. A monthly rescan catches regressions before they cost you opportunities.

What each model said

How the score works →

We probe every model the same way, then read four signals off the answers. Here is what each one actually returned about Tobi Lütke.

ChatGPTmentioned in 2 of 380answers ↓
How it describes themmentioned · near the top

**Tobi Lütke** is a German-born Canadian programmer, entrepreneur, and the co-founder and CEO of **Shopify**, the e-commerce software company. - **Background:** Born in Koblenz, Germany, in 1981, Lütke began pro …

Full answer

**Tobi Lütke** is a German-born Canadian programmer, entrepreneur, and the co-founder and CEO of **Shopify**, the e-commerce software company. - **Background:** Born in Koblenz, Germany, in 1981, Lütke began programming as a teenager and later moved to Canada. - **Current role:** CEO and board chair of Shopify, which provides tools for businesses to build online stores and process commerce. - **Notable work:** He co-founded Shopify in 2006 after developing an e-commerce platform for an online snowboard shop. He helped build Shopify’s early technology using Ruby on Rails and has led its growth into a major global commerce platform. He has also served as a board member of Coinbase.

Where it ranks them among peersnot mentioned
Whether it recommends themmentioned · mid-answer
Perplexitymentioned in 1 of 381answers ↓
How it describes themmentioned · near the top

Tobi Lütke is a **German-Canadian entrepreneur and programmer** best known as the **co-founder and CEO of Shopify**, the e-commerce platform based in Ottawa, Canada.[1][3][6] He grew up in Germany, learned to c …

Full answer

Tobi Lütke is a **German-Canadian entrepreneur and programmer** best known as the **co-founder and CEO of Shopify**, the e-commerce platform based in Ottawa, Canada.[1][3][6] He grew up in Germany, learned to code early, and left school at 16 for a programming apprenticeship at Siemens before moving to Canada and building Shopify from an online snowboard store project.[2][3][4] His notable work includes **founding Shopify** and helping turn it into a major global commerce platform used by millions of businesses, as well as creating or contributing to open-source software such as **Liquid**, **Active Merchant**, and **Typo**, and serving on the core team of **Ruby on Rails**.[3][5][7][9]

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Claudementioned in 1 of 373answers ↓
How it describes themmentioned · near the top

# Tobi Lütke **Background:** Tobi Lütke is a German-Canadian entrepreneur who founded Shopify in 2006. He initially built an e-commerce platform for his own snowboard shop before recognizing its broader potentia …

Full answer

# Tobi Lütke **Background:** Tobi Lütke is a German-Canadian entrepreneur who founded Shopify in 2006. He initially built an e-commerce platform for his own snowboard shop before recognizing its broader potential as a business tool. **Current Role:** He serves as President and CEO of Shopify, a leading e-commerce and point-of-sale platform. **Notable Work:** - Built Shopify into one of the world's largest commerce platforms, serving hundreds of thousands of merchants - The company went public in 2015 and is now a major player in the e-commerce infrastructure space - Known for his focus on merchant empowerment and building tools that democratize online selling Lütke is generally recognized as one of Canada's most successful tech entrepreneurs, though he maintains a relatively lower public profile compared to some other tech CEOs.

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
Geminimentioned in 1 of 383answers ↓
How it describes themmentioned · near the top

**Tobi Lütke** is a German-born Canadian software engineer and businessman, best known as the co-founder and CEO of Shopify. * **Background:** Born in Germany in 1981, Lütke taught himself computer programming …

Full answer

**Tobi Lütke** is a German-born Canadian software engineer and businessman, best known as the co-founder and CEO of Shopify. * **Background:** Born in Germany in 1981, Lütke taught himself computer programming as a teenager and dropped out of school to work at a computer workshop. In the early 2000s, he moved to Canada. * **Current Role:** He has served as the Chief Executive Officer (CEO) of Shopify since co-founding the e-commerce platform in 2006. * **Notable Work:** Alongside his team, Lütke created Shopify to build an online snowboard shop (Snowdevil) after finding existing e-commerce software inadequate. Under his leadership, Shopify grew into one of the world's leading e-commerce platforms, powering millions of businesses globally. He is also known for advocating remote work, open-source software, and developer-driven corporate cultures.

Where it ranks them among peersnot mentioned
Whether it recommends themnot mentioned
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